The views expressed in these reviews are strictly those of Max Wideman.
The contents of the books under review are the copyright property of the respective authors.
Published here July 2018

Introduction to the Books
Book 1 - What if Common Sense was Common Practice in Business?
Introduction | Book Structure | What We Liked
Book 2 - A Pocket Guide to Stakeholders' Management Engagement
Introduction | Book Structure | What We Liked | Conclusion

Book Structure

This book consists of ten segments the core of which are:

  • Setting the Stage
  • Understanding People
  • Know Your Stakeholders
  • Plan Stakeholder Engagement
  • Engage Stakeholders
  • Monitor Engagement
  • Top 5 Tips for Effective Engagemen

Right off the bat, George challenges the classic project management definition of "success" with a different perspective. It is true that from a management-of-the-project perspective, the measure is the classic "On Time, On Budget", always assuming that the Quality is satisfactory. However, stakeholders are typically more interested in the project's outcome. In other words, "customer satisfaction" is in the final product. But not all stakeholders will view the project results the same way. In George's view:[16]

"A project is considered as being successful if, after the dust has settled, it is remembered that it delivered perceived value to stakeholders. ... Delivered value and associated project success is extremely subjective — it's all in the eyes of the beholder."

So, George's "new" definition states:[17]

"A project is only as successful
as the stakeholders think it is!"

George goes on to point out:[18]

"However, people's confidence in their perception can be exploited by a savvy project manager. By highlighting certain details you can focus their attention where you want them to look, and influence their "own" opinion — it's more efficient to make them see by themselves what you want them to see, rather that trying to convince them to accept your version of reality!"

A Pocket Guide to Stakeholders'  Engagement  A Pocket Guide to Stakeholders' Management Engagement

16. Ibid, p10
17. Ibid.
18. Ibid, p11
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