5. Not Providing Free Value to Attract New Customers
Another way to attract new customers is by sharing helpful content and providing free value in addition to your paid services. This can be such an effective initiative for marketing and amplifying customer loyalty! For example, we invest heavily in producing in-depth whitepapers and guides on the regulations that anyone can benefit from, not just our current clients. Leading with value is always the best way to build a brand relationship and recognition with potential customers. You can also provide free value in the form of informational newsletters, a YouTube channel with how-to videos, etc.