This Guest paper was submitted for publication and is copyright to Shannah Henderson  2022.

Published here June 2022.

Editor's Note | Introduction
1 | 2 | 3 | 4 | 5 | To Wrap It All Up

5. Not Providing Free Value to Attract New Customers

Another way to attract new customers is by sharing helpful content and providing free value in addition to your paid services. This can be such an effective initiative for marketing and amplifying customer loyalty! For example, we invest heavily in producing in-depth whitepapers and guides on the regulations that anyone can benefit from, not just our current clients. Leading with value is always the best way to build a brand relationship and recognition with potential customers. You can also provide free value in the form of informational newsletters, a YouTube channel with how-to videos, etc.

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