This Guest paper was submitted for publication and is copyright to Shannah Henderson  2022.

Published here June 2022.

Editor's Note | Introduction
1 | 2 | 3 | 4 | 5 | To Wrap It All Up

2.  Underestimating the Time Needed to Find Leads and Close Deals

We get it — as a new entrepreneur, you want to see immediate sales right after launch. However, it is paramount to understand that it can take a lot of time and countless follow-ups to finally close your first deal. Also, a lot of service-based companies' business is built upon referrals from peers and existing customers, so it is vital to put in the time and effort needed to provide a top-tier service, make new contacts, and build relationships with those you would like to land as clients.

This can be a full-time job in itself! A lot of new service-based entrepreneurs give up on their ventures early simply because they get discouraged when the sales and client contracts don't immediately start flowing in. You may need to attend networking events, ask friends and family for referrals, or join an online mastermind group for entrepreneurs who can direct you to new leads — this will take time!

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