Why should we care? 
 If we had a better understanding of the nature of project management we might 
  be better able to: 
  - Establish a more universal terminology to facilitate communication around 
    the world.
 
  - Provide professional leaders with a better basis for discussion of issues 
    and knowledge and information exchange.
 
  - Provide educators with a better framework for project management learning.
 
  - Provide owners and sponsors with a better basis for project selection, initiation 
    and direction
 
  - Simplify an otherwise complex arrangement.
 
  - Reduce the confusion between what is general management, what is project 
    management and what is technical management.
 
  - Better understand where a general understanding of project management ends, 
    the need for instruction on specific application of project management starts 
    and hence better understand the needs of our 'customers'.
 
  - Understand differences in levels of project management complexity, technological 
    complexity, and consequent risk and success criteria.
 
  - Convey to potential customers the merits and methodologies of project management 
    for purposes of maximizing new-product benefits.
 
  - Answer more convincingly the question "why do so many projects fail?"
 
  - Advance the project management profession technically, into more industries 
    and organizations, and into more geographic areas globally.
 
 
What is interesting is that after nearly thirty years of intensive study by 
  members of the Project Management Institute, practitioners, academics, authors, 
  publishers, and paper and article writers around the world, we still have more 
  questions than answers! Why? Because of the increase of the application of project 
  management in more and more industries. 
 
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