The views expressed in this article are strictly those of Max Wideman.
The contents of the book under review are the copyright property of the author.
Published here October 2018

Introduction | Book Structure | What We Liked: Part 1, Part 2
Downside | Summary

What We Liked, Part 2

The following are brief samples of the contents of the chapters that follow. In fact each topic and more are handled in some depth.

Chapter 1 — The Barriers to Change deals with both Internal and External Barriers
Chapter 2 — The Reasons for Change
covers topics such as Continuous Improvement, Facilitated Growth; Scaling Back Operations; and Mergers and Acquisitions.
Chapter 3 — Interpreting the Language of Change introduces the concepts of Listen—to Understand; What People Say and Why; Speak—Being Understood, etc.
Chapter 4 — The Process of Change describes Internal Change—How Individuals Change Themselves; How People Incorporate Change into Their New Role; External Change—How Organizations Change Individuals; Setting and Managing Expectations, etc.
Chapter 5 — Understanding the Business, this chapter is one of the largest and covers a lot of ground including Business Model; Organizational Structure; Culture; and Customer Loyalty; etc.
Chapter 6 — Understanding the Change covers Business Goals and Drivers; Change Scorecard, People; Process; Technology; Demographics; and Learning Curve.
Chapter 7 — Who is Impacted by the Change provides a short chapter on Stakeholder related matters.
Chapter 8 — OCM Approaches describes four change management models: ADKAR, KOTTER, IIEMO and AIDA[18]
Chapter 9 — Organizational Change Manager Techniques is the longest chapter dealing with some 17 tools and techniques available to the change agent. These include for example: Visioning, Needs Assessment, Impact Assessment, Quick Wins, Celebrating Success, and so on.
Chapter 10 — How to Measure Success is, in our opinion, one of the best chapters in the book. It covers from "Before: Setting up for Transformation Success" to "After: Verify and Finalize Results" and everything that may come up in between such as "Reevaluating Progress and Achieving Milestones".
Chapter 11 — Creating a Winning Organizational Change Strategy includes: Business Climate; Ecosystem: Business Readiness; and Elements of a Winning Organizational Change Management Strategic Plan.
Chapter 12 — Adopting a Culture of Change covers Attributes of a Change-ready Culture; Layers of Change; Hiring Change-ready Resources; and Change Fatigue.

What We Liked, Part 1  What We Liked, Part 1

18. If you don't know what these acronyms stand for (we didn't) they are respectively:
     1. "Awareness, Desire, Knowledge, Ability, Reinforcement";
     2. so named after "famed change management guru — John Kotter";
     3. "Inform, Involve, Evolve, Maintain, Observe"; and
     4. "Attention, Interest, Desire, Action.
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