The views expressed in this article are strictly those of Max Wideman.
The contents of the book under review are the copyright property of the author.
Published here August 2018

Introduction | Book Structure | What We Liked
Downside | Summary

Book Structure

The content of this book is set out in twelve chapters plus a prologue and epilogue as follows:

(Prologue:) Are You Really as Influential as You Think You Are?

Part I: Influence Redefined



Is Your Influence Outdated?



Influence 2.0



Let Go of What You Believe to be True

Part II: The Drivers of Influence



Influence is a Choice



Feedback: Fake, Fluff or True?



Practice: Don't Wait for the "Big Gig"



Accountability: Eliminate Excuses and Take Action

Part III: The Elements of Influence



Self-Awareness: How You Unknowingly Sabotage Your Influence



Consistency: Does Your Message Sink or Swim?



Reputation: Who Are You, Monday to Monday?



Adaptability: Focus Outward Rather Than Inward



Impact: Influence Beyond the Interaction

(Epilogue:) The Power of Influence

The book has a total of 234 pages. It is well laid out and content is evenly distributed across chapters at an average of fifteen pages per chapter. Each chapter ends with a brief summary. The book includes a limited number of diagrams and sidebars to emphasize the concepts being discussed. It does not include a Glossary of Terms.

Introduction  Introduction

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