Thinkers and Feelers
In short, there is a split between thinkers and
feelers and the impact on project work should not be underestimated.
When confronted by project goals and objectives,
there are those who obtain satisfaction through the successful achievement of
these goals and objectives. Their concerns stem from ensuring that the necessary
time and resources are available and within their power to control. These are
the thinkers who are usually involved by choice and often represent management.
The feelers, however, tend not to be stimulated by
setting goals and objectives and indeed see it as being of little or no consequence.
In their view, the only important thing about goal-setting is that the goals
should be broadly based, loosely defined and flexible. Typically, they are the
stakeholders and constituents and their satisfaction comes, if at all, not from
a sense of achievement but from participating in the process.
We can see this dichotomy as far back as our story
of Imhotep and King Zoser. Imhotep was clearly a thinker and achieved what he
achieved through a satisfaction of "getting things done". King Zoser,
on the other hand, was a feeler and was obviously greatly concerned about how
he would feel incarcerated in his magnificent mastaba.