A paper first published in Professional Manager, UK, March 2007 issue.
© Professional Manager and Lindsay Camp. Reprinted with permission.
Published here April 2008.

Editor's Note | Introduction | So What is Good Writing? 
Writing for Results: Very Briefly Indeed | Make Three Assumptions 
Better Writing: Next Steps? | Top Ten Copywriter's Tips


Lindsay Camp speaking: I hope you won't take it personally if I start with a brief rant. After all, it isn't often that I have a chance to address a large number of project managers. So, before we get onto the main points, I can't resist mounting my soap-box and giving you a short lecture on why good writing matters.

Because in my experience - roughly quarter of a century writing everything from TV ads to annual reports, for organizations of all kinds - an awful lot of people in positions like yours just don't get it. Oh yes, they pay lip service to the importance of effective communications, but, as soon as they put fingers to keyboard ... out seeps the usual mind-dribble about "bespoke methodologies facilitating optimized leveraging of synergistic blah-di-blah".

So let me spell it out: Every word counts. Every single piece of written communication produced by you or anyone in your organization has the potential to make a difference to the performance of your organization.

Why? Because the words we use in writing don't just express our ideas, they can help to mould and shape them. They can explain what we do, and help us understand how we could do it better. They can play a vital role in building happy and productive working relationships. And, of course, they can give us an advantage over our competitors.

Editor's Note  Editor's Note

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