This Guest paper is an update of an earlier paper published on the Internet in June 1999.

It was submitted for publication on this web site and is Copyright to M.A. Seely & Q.P. Duong, 2005.
Published here December 2005.

Abstract | Introduction | Project Management Learning
Project Classification | Management by Rules | Management by Methods
Management by Objectives | Management by Values | PART II

Management by Objectives

At Level 3, the project Lowest Static Baseline is the objectives baseline, illustrated in Figure 5. These projects are referred to in the DBM as development. For development projects, the art and science of project management is in selecting and manipulating alternative requirements approaches to implement the objective with optimal efficiency; i.e., the requirements are a dynamic baseline. The corresponding project management behavior appropriate to a Level 3 environment is MBO.

Figure 5: Static Objectives Baseline
Figure 5: Static Objectives Baseline

The Project:

A typical MBO application would have evolving requirements and a containable total system responsibility or TSR obligation. MBO work entails closed systems engineering with significant internal integration risk. It would feature a semi-tangible product (combination of hardware and software) and leading edge technology. MBOs have a distinct advantage over higher level projects in being able to operate covertly due to the TSR. Because the bureaucracy associated with MBR does not suit the highly unique nature of MBO projects, they must be "insulated" from the routine line operations protocol described in the company rulebook. Hence, they do not only operate in a projectized environment; it is generally difficult to establish status information such as cost/schedule performance for outside stakeholders.

The People:

The ideal MBO behavior features a highly goal-oriented individual, strong willed, with high leadership skills. An MBO practitioner would be a Myers Briggs ENTJ (Extroverted/iNtuitive/Thinking/Judgmental) or "Field Marshal," representing 2% of the population.

The project management training syllabus for MBO includes subjects such as:

  • Conflict resolution
  • Crashing
  • Decision theory
  • Effective meetings
  • Fast tracking
  • Human resources (McGregor, Ouchi, McClelland, Maslow, Heitzberg, etc.)
  • Management reserve
  • Motivational theories
  • Negotiation
  • Project charter
  • Project procurement management
  • Utility theory
Management by Methods  Management by Methods

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