Managing Stakeholders - 1
- You are not likely to be able to "manage" stakeholders in the traditional management sense
- But you can manage the project's relationship with them
- In a systematic way
- You need to do so because they always have a significant impact on the project outcome
- On larger projects, it's called "public relations"
- See Issacons #1092 - #1097
- We'll show you examples of the stakeholders we mean in a moment