Convincing

To sell your ideas as a project you must

• Care deeply about your idea
• Know enough about it to make a convincing case
  • That the value of the benefits will far outweigh the costs and upheaval of implementation

• Be steadfast, trustworthy and trusted
  • To carry influence

• Be certain that management will keep going with the idea
• Know that you can live with the outcome
  • And so can every one else !