Main Body Content Area - 2
- Justification
- Relative to the "base case" of not doing the project at all
- Why the product is required
- Consistency with the organization's corporate direction
- E.g. the Strategic Business Plan
- And/or the overall corporate technological direction
- The expected quantifiable and unquantifiable benefits
- Including cost-benefit analysis and/or similar analyses
- Brief summary of research supporting these findings