Peter Drucker, Management Guru

• According to Peter Drucker (1990):

  • Start with opportunity, not with risk
  • Ask - if this works, what will it do for us?

    • Then look at the risks

• Drucker says there are three kinds of risk:

  • The risk we can afford to take

    • If it goes wrong it is easily reversible with only minor damage
  • The irreversible decision

    • When failure may do serious harm
  • The risk is great

    • But we cannot afford not to take it

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