Ten Tips for Selling
Ten tips for selling your project's product
- Make sure you understand the product's value
- Target those who will value it and be responsible
- Clearly communicate the benefits it will bring
- Understand how people actually buy, or buy in
- Differentiate on value (not on cost)
- Listen hard, sell softly
- Make your user's job easier to adopt and adapt
- Sell to the individual, not to the organization
- Provide product use initiation or startup support
- Better yet, become a part of the user's team